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Editors' Choice

Living Life Made of Skittles in BBDO Toronto's Brilliant Mockumentary

staging.lbbonline.com, 2 years, 10 months ago

Editors' Choice: The Corner Store's Conor Byrne captures the trials & tribulations of a man struck by a rainbow

Living Life Made of Skittles in BBDO Toronto's Brilliant Mockumentary

The Skittles brand is anchored in the idea of ‘reality with a twist’ and entertaining their millions of fans with the unexpected. With this in mind, BBDO Toronto thought, what’s more realistic and unexpected than doing a Skittles documentary? But what about the twist? 

BBDO were inspired when a beautiful rainbow suddenly appeared across the sky. That's when they thought, wouldn't it be funny if a guy was actually struck by a rainbow and turned entirely into Skittle? Voila, the twist.

From there it became about fleshing out the backstory, developing the structure, story arc and exploring the world of characters. Then there was the small task of turning a man made of flesh into a man made of Skittles.


Advertiser

Advertiser: Skittles

Creative Agency

Account Manager: Olivia Mendez, Saloni Wadehra

Creative Agency: BBDO Toronto

Art Director: Joel Pylypiw

Copywriter: Chris Booth

Executive Creative Director: Peter Ignazi, Carlos Moreno

Producer: Aimee Deparolis

Music and Sound

Music Production: Grayson Matthews

Offline

Edit Assistant: Grif Henderson

Edit Company: Saints Editorial

Post Production / VFX

Colourist: Alter Ego

Post Production House: The Vanity

Production Company

Director: Conor Byrne

Production Company: The Corner Store

Category: Food , Fruit and vegetables

Genre: Comedy , Documentary