Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business

Lion's Beer, Spirits & Wine Appoints Ogilvy & Mather

Ogilvy & Mather Asia Pacific, 2 years, 10 months ago

Appointed Media Partner for Australia alcohol brand

Lion's Beer, Spirits & Wine Appoints Ogilvy & Mather

Lion’s Beer, Spirits & Wine Australia business has announced that Ogilvy will join its agency village roster following a competitive pitch process.

At this stage Ogilvy will drive the ATL work for one of Australia’s most popular beers, Hahn.

Matt Tapper, National Marketing Director, Lion Beer, Spirits & Wine Australia, said: “During the pitch process Ogilvy presented some outstanding work and showed some terrific synergies with the Hahn brand.

“Lion’s focus is firmly set on driving growth through innovation and we were impressed with the similar goals displayed by Ogilvy. We look forward to working with all of the team there.”

Ogilvy CEO David Fox said: “We were thrilled to be chosen to lead Hahn Super Dry for Lion. The opportunity is big and the fact we are back on the Lion agency roster is a huge coup for Ogilvy.”