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Creative

Lionel Messi & More Seize the Day for 180 LA's Inspiring New Adidas Film

staging.lbbonline.com, 2 years, 8 months ago

Stacy Wall & Mark Zibert shoot star-studded spot for global campaign

Lionel Messi & More Seize the Day for 180 LA's Inspiring New Adidas Film

Anyone who is an athlete or has played sports understands there is truth in one thing: the only moment that matters is the one right in front of you.

Whether a professional at the top of your game or a next gen athlete trying to make it, each and every moment is a chance to own the game. No one lets even the smallest of moments pass them by. 

In 180LA's latest global spot for Adidas sports performance, the 60 second spot, “Take It,” shows all levels of athletes making a difference in their game, their sport, their status and their world. Athletes from Gareth Bale, James Rodriguez and Lionel Messi to Derrick Rose, John Wall and Joakim Noah are all featured for the heart and determination they put into every single moment.

“The ads are going to be seen by athletes all over the globe. We needed an idea they all could connect with,” says William Gelner, Chief Creative Officer of 180LA. “Successful athletes take what’s in front of them.” 


Advertiser

Advertiser: Adidas

Creative Agency

Account Director: Whit Cavanah

Account Manager: (Head) Chad Bettor

Account Managers: Danielle Tisser

Art Director: Marcus Brown

Business Affairs: Angel Cielo

Chief Creative Officer: William Gelner

Copywriter: Ben Bliss

Creative Agency: 180LA

Creative Director: Pierre Janneau, Josh DiMarcantonio

Executive Producer: Erin Goodsell

Head of TV / Production: (Cut + Run) Amburr Faris

Producer: (Sr) Dave Stephenson

Music and Sound

Composer: Peter Raeburn @ Soundtree Music/Fourteenth Music

Creative Director: Kelly Bayett

Executive Producer: Susie Boyajan

Head of Production: Whitney Fromholtz

Sound Design: Michael Anastasi @ Barking Owl

Sound Mix: Rohan Young & Jeff Malen @ Lime Studioss

Offline

Edit Assistant: Sean Fazende

Edit Company: Cut + Run

Editor: Steve Gandolfi

Executive Producer: Carr Schilling

Post Production / VFX

2D Lead Artists: Glyn Tebbutt

3D Lead Artist: David Lawson

Colourist: Adam Scott, David Ludlum

Executive Producer: (Sr) Sue Troyan, Enca Kaul, Thatcher Peterson

Post Production House: Mill LA

Producer: Jordan Sharon, Antonio Hardy

Shoot Supervisor: Mitch Drain

VFX Supervisor: Jackson Rogers, Jillian Lynes, Diane Valera

Production Company

Director: Stacy Wall / Mark Zibert

DOP: Chris Blauvelt / Chris Mably

Executive Producer: Doug Halbert , Charlie Cocuzza

Head of Production: Natasha Wellesley

Producer: Terri Shafirov / Jeff Shupe

Production Company: Imperial Woodpecker

Production Service

Producer: Zico Judge

Production Service Company: Twentyfour Seven

Category: Clothing/fashion , Sports

Genre: Dialogue