Life Is Full Of Hairy Questions in Veet's Campaign Via Momentum
Growing up can be a little confusing at times, especially when we reach puberty and life becomes full of hairy questions and concerns. In a brand new educational and entertaining campaign from Veet, Australian girls will now be equipped with the information and guidance they need as they approach puberty.
Recognising that one of the biggest fears of puberty is hair removal, the brand has launched this week a new microsite, Hairy Questions.
Developed by Momentum, this new ‘go-to’ platform aims to provide teenage girls with the guidance they need when it comes to choosing the right hair removal products, includes tips and tricks to ensure their hair removal experience is a mess-free and fuzz-free process, as well as alleviates the need to ask those awkward questions they are often unsure about.
Also available on the site is the option for consumers to purchase a Veet starter kit. Containing a selection of hair removal products to suit all needs and skin types.
“Inevitably most teenage girls will want to remove unwanted hair, and there are plenty of options out there so it can be overwhelming. Leading depilatories expert, Veet, have put together a multi-solution hair removal starter kit for teenage girls to help them on their way,” said Michele Radinovic, brand manager Veet Australia at Reckitt Benkiser.
In conjunction with the site, Veet has also created an entertaining video, which features young girls and their fathers having open and honest discussions about the problems teenage girls face everyday (and would not normally tell their dads about). The video is designed to help Australian girls understand this awkward, but very natural phase of their life as well as create awareness about Veet’s new Hairy Questions microsite.
“To help bring this campaign to life, we put five real dads on the spot, completely unscripted, to see if they could answer some of life’s hairy questions. It’s not our usual style so we had a lot of fun injecting some humour into the campaign. The highlight is when one of our dad’s, Jason, nailed the question, “What’s PMS?” We hope young girls and their parents find the kit helpful,” added Radinovic.
Providing an easy to use, educational platform for mothers, fathers and daughters to engage with and learn from, this very real but light-hearted campaign will help Australian girls face the scary elements of puberty – like hair removal – with a bit more ease and confidence. It is also a place that provides parents with the answers to some of those hairy questions they weren’t prepared for.
This campaign is also being seeded out to various blogs via the Boom network and Veet’s Facebook channel.
Advertiser: Veet Australia
Creative Agency: Momentum
PR: Frank PR
Director: Boris Vymenets