Liam Neeson Lends His Voice to New World Peace Day Film
McDonald's and World Food Programme team up with TBWA\Chiat\Day NY for new spot
Created by TBWA\Chiat\Day NY, with powerful voiceover by actor Liam Neeson and visuals by acclaimed graphic artist Noma Bar, 'Symbols' is a one-day campaign to do more than raise awareness, but actually raise some money
to truly help the refugee crisis and the more than 50 million people in need.
On behalf of the United Nation’s World Food Programme and in partnership with Coca-Cola, DreamWorks, Facebook, Google, Burger King and others, McDonald,s is underwriting this effort, donating their media in 38 countries around the globe and putting this creative on all of their social channels using the hashtag #PeaceDay. The film carries no McDonald's branding.
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