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Awards and Events

LIA Reveals 2015 Branded Entertainment Shortlist

51 entries shortlisted as United States, Germany and Australia lead the way

LIA Reveals 2015 Branded Entertainment Shortlist

London International Awards (LIA) has today announced the shortlist for the Branded Entertainment category.

As judging continues in Las Vegas, 51 entries have been shortlisted in the Branded Entertainment category, with the United States (14), Germany (9) and Australia (5)  all faring well.

Jesse Coulter, Chief Creative Officer of Samsung USA, presided over the jury which also included Thomas Busch, Mel Clements, Kerstin Emhoff, Laura Gregory, Renaud Skalli, Jimmy Smith and Jonathan Woytek.

Winners will be announced on November 10th.


Branded Entertainment Shortlist:

AUSTRALIA

J. Walter Thompson Australia, Sydney, Nutri-Grain - “Nutri-Grain Presents Unstoppable Stories”, Branded Entertainment - Online Series

J. Walter Thompson Australia, Sydney, Nutri-Grain - “Nutri-Grain Presents Unstoppable: Derek Rabelo”, Branded Entertainment - Documentary Short Film

J. Walter Thompson Australia, Sydney, Nutri-Grain - “Nutri-Grain Presents Unstoppable: Andy Hensel”, Branded Entertainment - Documentary Short Film

Leo Burnett, Sydney, Gear VR - “Shark Dive in the Desert”, Branded Entertainment - Experiential/Live Events

M&C Saatchi, Sydney, Testicular Cancer Awareness - “Game of Balls”, Branded Entertainment - Scripted Short Film

 

BRAZIL

AlmapBBDO, São Paulo, VEJA Magazine - “Distorted Fact”, Branded Entertainment - Scripted Short Film

AlmapBBDO, São Paulo, Global Comission on Drug Policy - “War on Drugo”, Branded Entertainment - Scripted Short Film

 

CANADA

BBDO Toronto, Toronto, Skittles - “Struck by a Rainbow”, Branded Entertainment - Scripted Short Film 

DDB Canada, Vancouver, Milk (Dairy) - “Snack Time”, Branded Entertainment - Online Series

 

COLOMBIA

Sistole, Bogotá, Credit Card - “The Onlive Sale”, Branded Entertainment - Online Episode/Special


FRANCE

Leo Burnett France, Saint-Denis, Atlantic Group / Connected Heaters - “37 Days”, Branded Entertainment - Scripted Short Film

Samsung France, St Ouen, Galaxy A - “The Way You Are”, Branded Entertainment - Experiential/Live Events

 

GERMANY

BBDO Group Germany, Berlin, smart e-bike - “I Skip Leg Day”, Branded Entertainment - Music Videos

BBDO Group Germany, Berlin, smart - “The MONSTER-smart Launch”, Branded Entertainment - Online Episode/Special

BBDO Group Germany, Berlin, smart - “The Dancing Traffic Light”, Branded Entertainment - Experiential/Live Events

Grabarz & Partner/GGH Lowe, Hamburg, EXIT - Deutschland – “Nazis against Nazis- Germany´s Most Involuntary Charity Walk”, Branded Entertainment - Experiential/Live Events

GREY Germany, Düsseldorf/GREY Berlin, Berlin, SoundCloud - “The Berlin Wall of Sound”, Branded Entertainment - Entertainment Audio

Ogilvy Germany, Frankfurt, Media Markt - “Rabbit Race”, Branded Entertainment - Experiential/Live Events

Ogilvy Germany, Frankfurt, Media Markt - “Rabbit Race”, Branded Entertainment - Trans-Media

serviceplan, Munich, Epiphone Les Paul Björn Gelotte Signature Edition - “The Les Paul Skill Check”, Branded Entertainment - Entertainment Audio

serviceplan, Munich, Sky Fotball-Bundesliga Package - “The Match”, Branded Entertainment - Experiential/Live Events

 

GREECE

OgilvyOne Worldwide Athens, Athens, Lacta - “Make the Move”, Branded Entertainment - Online Series

 

HUNGARY

DDB Budapest, Budapest, Telekom 4G - “Festival Buddy”, Branded Entertainment - Experiential/Live Events

 

ITALY

Leo Burnett, Milan, The First Smart-Device for Developing the Full Potential of Every Child - “Samsung Smart Playboard”, Branded Entertainment - Branded IP

 

JAPAN

Mori Inc., Tokyo, UNI-CUB - “OK Go: I Won't Let You Down”, Branded Entertainment - Music Videos

TBWA\HAKUHODO, Tokyo, Wet Suits - “True Wetsuits”, Branded Entertainment - Branded IP

Tokyu Agency Inc., Tokyo, Advanced LTE Network – “3-Second Cooking - Shrimp Frying Cannon and Super Fried Dumpling”, Branded Entertainment - Online Series

 

MALAYSIA

TBWA Group KL, Kuala Lumpur, Eveready Batteries and Torchlights - “The Eveready Book of Play”, Branded Entertainment - Branded IP

 

NEW ZEALAND

Clemenger BBDO Wellington, Wellington, Drug Driving - “Tinnyvision”, Branded Entertainment - Online Series

 

PHILIPPINES

Ace Saatchi & Saatchi, Manila, TV5 - “Jasmine”, Branded Entertainment - Trans-Media

 

SPAIN

DDB Spain, Madrid, NGO - “Holograms for Freedom”, Branded Entertainment - Experiential/Live Events

Tapsa | Y&R, Madrid, Opel Zafira - “Daddy Toons News”, Branded Entertainment - Entertainment Audio

 

SWEDEN

Forsman & Bodenfors, Gothenburg, World Food Programme - “805 Million Names”, Branded Entertainment - Experiential/Live Events

Garbergs, Stockholm, Björn Borg - “First Person Lover”, Branded Entertainment – Games

 

TAIWAN

ADK Taiwan, Taipei, Uni-Noodle - “House of Little Moments”, Branded Entertainment - Online Series

DENTSU K INC., Taipei, 7-Eleven - “7 Lessons About Single Life”, Branded Entertainment - Online Series

 

UNITED KINGDOM

adamandeveDDB, London, John Lewis - “Monty's Christmas”, Branded Entertainment - Trans-Media

 

UNITED STATES

AKQA, San Francisco, Jordan Brand - “The Last Shot”, Branded Entertainment - Experiential/Live Events

BBDO New York, New York, Foot Locker - “HORSE With Harden”, Branded Entertainment - Games

BBDO New York, New York, Foot Locker - “HORSE With Harden”, Branded Entertainment - Experiential/Live Events

BBDO New York, New York, Snickers - “The Snickers Write-Off”, Branded Entertainment - Documentary Short Film

CAA Marketing, Los Angeles, Old Navy - “Unlimited”, Branded Entertainment - Music Videos

Energy BBDO, Chicago, Bud Light - “Bud Light Whatever, USA Launch 2014”, Branded Entertainment - Experiential/Live Events

Hill Holliday, Boston, Capra - “Trailscape”, Branded Entertainment - Experiential/Live Events

Mistress, Santa Monica, PayPal Security - “PayPal/CollegeHumor - Run Your Card”, Branded Entertainment - Experiential/Live Events

OgilvyEntertainment, New York, DuPont South Asia - “The Power of Shunya | Season 2”, Branded Entertainment - Television Program - Reality/Unscripted/Alternative Series

Pereira & O'Dell, San Francisco, Dell Venue Tablet with Intel inside - “What Lives Inside”, Branded Entertainment - Online Series 

Pereira & O'Dell, San Francisco, Skype - “Finding Donut”, Branded Entertainment - Documentary Short Film 

Publicis Kaplan Thaler, New York, Pepto Bismol - “The Boy Raised By Goats”, Branded Entertainment - Scripted Short Film 

VML, Kansas City, Gatorade - “Win From Within: Ben Jackson”, Branded Entertainment - Documentary Short Film

Y&R New York, New York, Land Rover USA - “The Vanishing Game”, Branded Entertainment - Branded IP