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Creative

Lernert & Sander Present Some Interesting Ways to Drink Campari

staging.lbbonline.com, 1 year, 11 months ago

Hornet directors shoot stylish & suave spots through ADULT for creative agency Mori Inc.

Lernert & Sander Present Some Interesting Ways to Drink Campari

Hornet Directors Lernert & Sander captivate again with this clever triptych for Campari, showing viewers that no matter what the circumstance, there is always a way to drink the apéritif in style.

The films propose a puzzling situation for the thirsty hero — how does one drink a Campari cocktail when the glass is turned upside down?

“In the incredible history of past Campari campaigns we felt that the emphasis was placed on making the Campari model elusive and alluring. So, for this project, we wanted to direct the intrigue back to the drink - by turning the drink upside down,” commented Lernert & Sander.

In each episode the cool and collected hero is faced with finding out the solution for turning the upside-down-glass back into its drinking position — and she does, without spilling a drop of Campari of course.

“We partnered up with the wonderful Creative Director Morihiro Harano of Mori Inc Japan who asked us to create this series, and he gave us complete directorial freedom,” added Lernert & Sander. “We’re very proud of this collaboration.”





Creative Agency

Art Director: Tom Darmstaedter

Creative Agency: Mori Inc. / Lernert & Sander

Creative Director: Morihiro Harano

Project Manager: Misato Tachibana, Motoko Shimizu

Music and Sound

Sound Design: Diederik Idenburg

Offline

Editor: Simone Rau

Post Production / VFX

Post Production House: Hectic Electric

Production Company

Director: Lernert & Sander

DOP: Patrick Otten

Executive Producer: Maarten Le Roy

Producer: Marie-Hélène Van Quickenborne, Bram Sterckx

Production Company: ADULT

Category: Alcoholic drinks , Spirits

Genre: Luxury