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Creative

Leo Burnett Schweiz Turns to Mother Nature to Design An Electrifying Label

Leo Burnett Europe, 2 years, 6 months ago

Mario Haller Distillate uses lightning to design one-of-a-kind label

Leo Burnett Schweiz Turns to Mother Nature to Design An Electrifying Label

A pear tree in Mario Haller’s orchard was struck by lightning. In a moment of inspiration, he decided to distil a unique batch of brandy from the pears of the burnt tree. 

Likewise inspired - in this case by the special story behind the product – Leo Burnett Schweiz decided to use lightning to design the labels. The agency put labels of special paper – made of ceramic fibre and heat-resistant to temperatures of up to 1500 °C – on a lightning conductor and waited. 

Finally, a bolt of lightning of around 100 million volts and 20,000 amperes struck the paper and burned a unique trace in the middle of every single label.



Advertiser

Advertiser: Mario Haller Distillate

Creative Agency

Copywriter: Bastian Otter

Creative Agency: Leo Burnett Schweiz

Creative Director: Christian Bircher

Executive Creative Director: Axel Eckstein

Producer: Daniel Strickler

Category: Alcoholic drinks , Spirits

Genre: Stunts