Leo Burnett Malaysia Wins Big at Campaign APAC's 2014 Awards
Malaysian creativity ends the year on a high as creative agency Leo Burnett retained its golden status against fierce regional and local competition, winning the prestigious titles of Malaysian Creative Agency of the Year, Malaysian Digital Agency of the Year for the 3rd year running, Southeast Asia PR Agency of the Year for the 2nd consecutive year as well as a silver for the inaugural Southeast Asia Specialist Agency of the Year at Campaign Asia-Pacific’s 2014 awards night held at the Ritz-Carlton in Singapore recently.
Mr. Tan Kien Eng, CEO of Leo Burnett Malaysia stated, “We are humbled at the honour of being recognized by industry leaders across the region, and it is because of our clients who have entrusted us with their brands, that has allowed us to create our best work. For that, they have our deepest gratitude.” He continued, “At Leo Burnett, our work is deeply rooted in our core HumanKind philosophy, where we believe that creativity has the power to change human behavior. This has translated into business success for our clients and has also resulted in the growth of our long-standing partnerships with them.”
In its 21st year, Campaign Asia-Pacific’s Agency of the Year is the regions’ most prestigious awards programme, recognizing inspired leadership, innovation, management excellence and outstanding business performance in the Asia-Pacific advertising and communications industry, with contenders across Australia, New Zealand, Greater China, Japan, Korea, South Asia and Southeast Asia. This year’s jury comprised a diverse panel of 91 judges made up of senior marketers from key business categories, who evaluated nearly 800 entries.
“We are also very privileged to be recognized for not just our creative advertising capabilities, but also for our multi-faceted areas of expertise as shown in our strength of wins across digital, public relations, social media, events and CRM,” said Tan, referring to their Southeast Asia Specialist Agency of the Year win which reflected the key competencies of an integrated agency.
Coming off a historic year of triumphs including winning Overall Agency of the Year after sweeping 7 golds and 1 bronze at Advertising + Marketing magazine’s awards in June, Leo Burnett Malaysia also put Malaysian creativity in the spotlight, recently making regional headlines as “Dragon slayers”, winning the coveted Gold Dragon for Best Innovative Idea in Asia and the Blue Dragon award for Best Campaign in Malaysia for their heart-wrenching work for Samsung Malaysia Electronics, “Wind chimes in a Bakery” at the Promotion Marketing Awards of Asia (PMAA) Dragons of Asia. Their public relations division also claimed the title of regional gold winners for Southeast Asia PR Consultancy of the Year 2014 at PR Week Asia awards in Hong Kong while Leo Burnett’s digital division swept the first ever Malaysia Digital Association (MDA) Grand Prix for best overall use of technology and digital interactivity.
Tan concluded, “As we celebrate a triumphant year, we also look forward to next year as we aim to raise the bar even further and continue pushing Malaysia’s name in creativity to the world, to show them that Malaysia is just as capable of producing impactful creative work that can influence behavioural change in people and communities.”