• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Leo Burnett London's Playful NSPCC PSA Takes a Sinister Turn

Hornet's Yves Geleyn directs next spot in campaign targeting online safety

Leo Burnett London's Playful NSPCC PSA Takes a Sinister Turn

Directed by Hornet’s Yves Geleyn, “Lucy and The Boy” — Hornet’s second video with Leo Burnett London creative team Liam & Alison for the National Society for the Prevention of Cruelty to Children (NSPCC) — has gone viral in the UK and is ramping up round two of the Share Aware campaign started earlier this year. The video tells the story of how social media can influence and affect children, and cautions about the risks of sharing personal information online.

The NSPCC campaign launch coincides with the announcement of Hornet’s new outpost in London, where Geleyn will be represented along with Hornet Directors Dan & Jason, Peter Sluszka, Julia Pott, Gabe Askew, Eran Hilleli, Parallel and David Luepschen.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: NSPCC

Post Production / VFX

Compositor: (Lead) Ted Wiggin, Richard Kim, Stephanie Andreou


Editor: Anita Chao

Creative Agency

Creative Agency: Leo Burnett London

Creatives: Liam Bushby, Alison Steven

Executive Creative Director: Justin Tindall

Producer: Abby Jenkins and Bruce Macrae


Animator: Angela DeVito, Jacob Kafka, Keelmy Carlo, Krystal Downs, Sean Lattrell

Animators: Mike Luzzi, Mark Pecoraro, Natalie Labarre, Nivedita Sekar

Designer: (Lead) Adrian Johnson

Designers: Anna Bron

Director: Yves Geleyn, (Animatior) Mike Luzzi

Executive Producer: Jan Stebbins

Producer: Cathy Kwan

Storyboard Artist: Carlos Laura Murphy

Category: Charity , Corporate, Social and PSAs

Genre: Animation