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Leo Burnett London's Playful NSPCC PSA Takes a Sinister Turn

Leo Burnett London, 2 years, 8 months ago

Hornet's Yves Geleyn directs next spot in campaign targeting online safety

Leo Burnett London's Playful NSPCC PSA Takes a Sinister Turn

Directed by Hornet’s Yves Geleyn, “Lucy and The Boy” — Hornet’s second video with Leo Burnett London creative team Liam & Alison for the National Society for the Prevention of Cruelty to Children (NSPCC) — has gone viral in the UK and is ramping up round two of the Share Aware campaign started earlier this year. The video tells the story of how social media can influence and affect children, and cautions about the risks of sharing personal information online.

The NSPCC campaign launch coincides with the announcement of Hornet’s new outpost in London, where Geleyn will be represented along with Hornet Directors Dan & Jason, Peter Sluszka, Julia Pott, Gabe Askew, Eran Hilleli, Parallel and David Luepschen.


Advertiser: NSPCC


Animator: Angela DeVito, Jacob Kafka, Keelmy Carlo, Krystal Downs, Sean Lattrell

Animators: Mike Luzzi, Mark Pecoraro, Natalie Labarre, Nivedita Sekar

Designer: (Lead) Adrian Johnson

Designers: Anna Bron

Director: Yves Geleyn, (Animatior) Mike Luzzi

Executive Producer: Jan Stebbins

Producer: Cathy Kwan

Storyboard Artist: Carlos Laura Murphy

Creative Agency

Account Director: Sarah-Jane Ljundstrom,

Account Manager: Danielle Locke

Creative Agency: Leo Burnett London

Creative Director: Beri Cheetham

Creatives: Liam Bushby, Alison Steven

Executive Creative Director: Justin Tindall

Producer: Abby Jenkins and Bruce Macrae


Editor: Anita Chao

Post Production / VFX

Compositor: (Lead) Ted Wiggin

Compositors: Richard Kim, Stephanie Andreou

Category: Charity , Corporate and social

Genre: Animation