Leo Burnett London Brings a Taste of the Outback to New McDonald's Spot
Wednesday 2nd September saw McDonald’s launch its Great Tastes of the World promotion with a new multi-channel campaign, including TV from Leo Burnett London.
The food promotion, which hasn’t featured on the McDonald’s menu since 2013, consists of 5 burgers inspired by 5 different cuisines from around the world over the course of 5 weeks.
The TV ads, created by Leo Burnett, work around the notion that to know what a country is like you need more than a quick taste of it. So, inspired by high-end tourism films, each 20” spot delivers a whistle stop tour of each of the Countries, featuring iconic instantly recognizable imagery, before satisfying the viewers’ desire for more with an exciting food sequence to showcase the limited edition burgers that will be available over the coming weeks.
This week customers have the opportunity to enjoy ‘The Australian BBQ Supreme’ with a sweet and tangy BBQ sauce, bacon and cheese, in a sesame topped bun. Next week the Italian Classic will be on offer followed by the Canadian Melt, the Brazilian Spicy and finally the South African Deluxe. The Chicken & Chutney Indian will run throughout the promotion.
The TV is also supported by national radio and press campaign from Leo Burnett, a digital campaign from Razorfish and in-restaurant campaign from The Marketing Store.
Art Director: Matt Collier / Wayne Robinson
Copywriter: Matt Collier / Wayne Robinson
Creative Agency: Leo Burnett
Creative Director: Rik Brown / Jon Fox
Executive Creative Director: Justin Tindall
Planner: Caroline Baron
Producer: Katie Spong
Media Agency: OMD UK
Planner: Hannah Rowley
Music and Sound
Audio Post Production: Wave Sound Studios
Editor: Mark Burnett at Whitehouse Post
Post Production / VFX
Post Production House: Amy Richardson at MPC
Director: Gus Filgate (food)
Producer: Michelle Kriedemann
Production Company: Little Fish Films
Category: Fast food , Retail and restaurants