Leo Burnett Launches 'Renaissance Photography Prize'
Rankin, Martin Parr and Robert Wilson are among the famous photographers sharing the stories behind some of their iconic photos to raise awareness for The Renaissance Photography Prize - a competition which raises money for charity.
A number of top photographers, including Nadav Kander, Uli Weber, Dianna Scheunemann, Perou and Chris Floyd, are posting their photos and stories via their own Twitter and Facebook feeds in aid of the international photography contest which raises money to support younger women with breast cancer.
The campaign, which is devised by Leo Burnett, centres round the message: “If it’s worth taking, it’s worth entering.” The photographers will upload posts revealing how they managed to get their celebrated shots using the hashtag #worthsharing.
The fees for photographs submitted to The Renaissance Photography Prize competition are all going to The Lavender Trust at Breast Cancer Care.
You can view the prizes, categories and rues on the website here
Rankin's The Queen
Robert Wilsons Helmand
Creative agency: Leo Burnett
Creative team: Rob Tenconi & Mark Franklin
Creative Directors: Matt Lee & Pete Heyes
Design/Typography: Lance Crozier & Marc Donaldson
Art Buying: Simon Pedersen