Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Leo Burnett Chicago & Esurance Celebrate #EqualDreams with the LGBT Community

Leo Burnett Chicago , 2 years, 3 months ago

Agency heads to a real wedding to ask children & gay teens to describe their perfect ceremony

Leo Burnett Chicago & Esurance Celebrate #EqualDreams with the LGBT Community

Today, dreams of a perfect wedding day are now possible for everyone. An idea explored in the Esurance video "#EqualDreams": 

This video, shot at a real wedding, features children and gay teens who are asked to describe, in their own words, what their future wedding day would be like--from giant donuts to lava rocks to wearing "something snazzy."

As a modern company, Esurance acts on the belief that all dreams should be equal through their products and insurance offerings. In fact, Esurance was one of the first car insurance companies to extend the married rate to LGBT couples. And today, even more ways of extending this philosophy into practice are becoming available.


Creative Agency

Creative Agency: Leo Burnett Chicago

Category: Finance/insurance , Insurance