Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Left Behind Pooch Finds Holidaying Owner in These Intertwining HomeAway Spots

Saatchi & Saatchi Worldwide, 2 years, 7 months ago

Saatchi & Saatchi London and Stink’s Martin Krejci tell a tale from two points of view

Left Behind Pooch Finds Holidaying Owner in These Intertwining HomeAway Spots

Saatchi & Saatchi London has launched a global TV campaign for holiday home rental brand, HomeAway.

The TV campaign, which will run in the US, UK, France and Germany, is a tale of two halves that make a whole story, showing how only HomeAway can offer a truly ‘whole holiday’. They’re designed to play at opposite ends of TV ad breaks.

It’s a story about a friendship between a little girl and her pet dog, which she has to leave behind when the family goes on holiday. The clever little dog however manages to escape and follows his friend all the way to the family's holiday rental. 

The campaign consists of two films, one which follows the girl's story and the other which follows the dog's story. In the beginning and end both films overlap. 




Advertiser

Brand: HomeAway

Creative Agency

Account Director: Amy Still, Jon Bryars

Art Director: Alex Sattlecker, Linda Weitgasser

Chief Creative Officer: Kate Stanners

Copywriter: Alex Sattlecker, Linda Weitgasser

Creative Agency: Saatchi & Saatchi London

Executive Creative Director: Kate Stanners

Planner: Raquel Chicourel

Producer: Rebecca Williams

Production Assistant: Femi Ladi

Media Agency

Media Agency: ZenithOptimedia Worldwide

Music and Sound

Audio Post Production: Factory

Offline

Editor: Filip Malasek

Post Production / VFX

Post Production House: The Mill

Production Company

Director: Martin Krejci

Producer: Juliet Naylor

Production Company: Stink

Category: Holiday , Travel

Genre: Dialogue , People , Storytelling