Left Behind Pooch Finds Holidaying Owner in These Intertwining HomeAway Spots
Saatchi & Saatchi London has launched a global TV campaign for holiday home rental brand, HomeAway.
The TV campaign, which will run in the US, UK, France and Germany, is a tale of two halves that make a whole story, showing how only HomeAway can offer a truly ‘whole holiday’. They’re designed to play at opposite ends of TV ad breaks.
It’s a story about a friendship between a little girl and her pet dog, which she has to leave behind when the family goes on holiday. The clever little dog however manages to escape and follows his friend all the way to the family's holiday rental.
The campaign consists of two films, one which follows the girl's story and the other which follows the dog's story. In the beginning and end both films overlap.
Account Director: Amy Still, Jon Bryars
Art Director: Alex Sattlecker, Linda Weitgasser
Chief Creative Officer: Kate Stanners
Copywriter: Alex Sattlecker, Linda Weitgasser
Creative Agency: Saatchi & Saatchi London
Executive Creative Director: Kate Stanners
Planner: Raquel Chicourel
Producer: Rebecca Williams
Production Assistant: Femi Ladi
Media Agency: ZenithOptimedia Worldwide
Music and Sound
Audio Post Production: Factory
Editor: Filip Malasek
Post Production / VFX
Post Production House: The Mill
Director: Martin Krejci
Producer: Juliet Naylor
Production Company: Stink
Category: Holiday , Travel
Genre: Dialogue , People , Storytelling