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Creative

Leave Your Mark on Meat with JWT Brazil's Barbecue Signature Iron

J. Walter Thompson Sao Paulo, 2 years, 4 months ago

Cookware brand Tramontina's branding iron lets meat leave the grill with the signature of its creator

Leave Your Mark on Meat with JWT Brazil's Barbecue Signature Iron

Tramontina loves barbecues and offers thousands of products to help Brazil’s barbecuers prepare their favorite dish. The brand loves a barbecue so much that it believes that good barbecues are much more than meat, coals and salt. A good barbecue is a work of art.

To show consumers the brand’s devotion to the theme, J. Walter Thompson has created the Meat Signature Maker. A tool based on a simple premise: barbecues are works of art for Tramontina; hence they deserve to be signed, like any work of art.

“We therefore collected the signature of Francis Mallmann and other famous barbecuers and made a special utensil for them, a skewer that allows them to sign the barbecue (or work of art) they’ve just prepared,” explains Diego Wortmann, the agency’s Creative Director.  


The celebrated Argentinian barbecuer was the first chef to receive a Tramontina Meat Signature Maker. Adam Perry Lang, Wolfgang Puck, Thomas Keller, Daniel Bouloud, Pat LaFrieda, among others, will be the next ones to receive it.

“Tramontina is truly passionate about barbecues.  No matter how many thousands of utensils they produce every month, they still have a twinkle in their eyes, like artisans. A customized piece especially forged for each barbecuer is a very special thing not just for the chefs, but also for the brand,” adds Ricardo John, CCO of J. Walter Thompson Brazil.

Besides the greatest meat artists, consumers of the brand’s barbecue line will also be able to have their own Signature Maker, as it will soon be available as part of a special sale at T store Tramontina Rio de Janeiro. This will give a chance for amateur meat artists to get their works of art signed the way they should be.

Creative Agency

Creative Agency: JWT Brazil

Category: Food , Meat & Fish

Genre: