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Learn the Sad Tale of the Loneliest Whale in Boys & Girls' New Three Ad

Boys and Girls, 2 years, 6 months ago

Tom Tagholm of Park Pictures heads to Norway to direct emotive new film

Learn the Sad Tale of the Loneliest Whale in Boys & Girls' New Three Ad

Three’s first brand ad tells the true story of the world’s Loneliest Whale. This creature sings at 52 Hertz, a frequency that no other whale can hear. The story of the Loneliest Whale swimming the oceans alone, searching for an answer and never losing hope, says so much about the human need to communicate that is in all of us.

The ad was written by Sam Doyle, art directed by Bairbre McGlade, creative directed by Rory Hamilton, client serviced by Pat Stephenson and Kieran O’Donovan and Produced by Derek Doyle and Sarah Chadwick.

The film was shot on location in Norway, with director Tom Tagholm. The production company was Park Pictures with post-production by MPC and Piranha Bar. The track was composed specifically for the ad by Denis Kilty.

Creative Agency

Account Director: Pat Stephenson

Account Manager: Kieran O'Donovan

Art Director: Bairbre McGlade

Copywriter: Sam Doyle

Creative Agency: Boys and Girls

Creative Director: Rory Hamilton

Producers: Derek Doyle

Production Manager: Sarah Chadwick

Digital Production Company

Planner: Patrick Meade / Chloe Murphy

Music and Sound

Music Production: Denis Kilty

Sound Mix: Locky Butler Sound


Edit Company: Trim

Editor: Paul Hardcastle

Post Production / VFX

Post Production House: MPC London / Piranha Bar Dublin

Production Company

Director: Tom Tagholm

DOP: Steve Annis

Producer: Stephen Brierley / Fran Thompson

Production Company: Park Pictures

Category: It, phones, Av and computers , Network

Genre: Dialogue , Storytelling