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Opinion and Insight

Le Showcase: Amazing French Work

LBB Editorial , 2 years, 2 months ago

Our favourite pieces of recent work out of adland français

Le Showcase: Amazing French Work









37 Days


From a tundra wasteland to the Garden of Eden in 37 Days – not bad going for a heating ad. Leo Burnett headed to British Columbia to see if they could prove the point that ‘heat is life’ for client The Atlantic Group. 


Ray-Ban Round

Passion Paris duo McBess & Simon power up their distinctive animation style for this, quite frankly, bad ass Ray-Ban spot, created through Marcel Paris. Sunglasses may have been purchased by the LBB team as a result of this spot…


Tribord ‘Wave’


How on earth could a branded soft drink launch improve sales for a water sports brand? Find out with this nifty piece of activation from Rosapark.


Canal+ ‘Le Cube S’


Partizan’s Antoine Bardou-Jacquet helms a spot of cinematic proportions for Canal+. The creative from BETC Paris sees a group of adventurers battle giant robots in a bleak, futuristic landscape that wouldn’t be out of place in a big budget console game.


The Wasteland


Troublemakers director Icecream – a.k.a Nicolas Dufoure – takes on T.S. Eliot’s seminal poem The Waste Land for the Josephine Hart Foundation. A contemporary re-imagining of the poem in 3D animation, it’s a mesmerising short.


Hot Air Balloons


Fleur et Manu at Les Télécréateurs and the MPC Paris VFX team let themselves go a little crazy in this frenetic Perrier spot from Ogilvy Paris.


Stihl ‘Odyssey’


Very, very big and very very simple, this Stihl leaf blower ad from Altmann+Pacreau and The Gang Films turns a bit of garden maintenance into a Gravity-level adventure.


Canal+ Unicorns


This spot has serious balls. There’s… there’s really not much more we can say about this spot from BETC Paris and Soixante Quinze.


Acadomia ‘George’


Les Gaulois and director Jeppe Ronde of Henry bring learning to life with a little help from post house Mikrosimage.


Jechange.fr ‘Sacrifices’


In music video land everyone’s talking about Rihanna’s Bitch Better Have My Money – but in the real world most of us don’t have a windfall coming our way, from ‘bitches’ or otherwise. Altmann+Pacreau and Henry director Jérôme Langlade tap into the everyday anxiety of having to watch your pennies for price comparison website, JeChange.fr.


Innocence en Danger


Retargeting ad technology is one of those things that even winds up people in advertising, but Rosapark have flipped it to create an eerie online experience that alerts young Internet users to the dangers of anonymous online stalkers. It certainly gave us the heebie-jeebies – and judging by its effectiveness – it increased traffic to Innocence en Danger’s webpage of online safety advice by 354 per cent.


Assassin’s Creed Unity

Sid Lee has a long relationship with game developer Ubisoft, creating award-winning campaigns for its Assassin’s Creed series. So it was only fitting, when the game visited revolutionary France in the latest title, Sid Lee Paris went a bit crazy. They recruited fans to design thousands of ‘assassins’, who then appeared in an epic TVC. How’s that for Liberté, Fraternitié and Égalité?


Mennen INTEGRAL ‘Trap Shit V20’


Welp, this dance heavy piece of branded content for deodorant brand Integral from Chez Eddy director Maxime Bruneel certainly brings a new meaning to the phrase ‘lights, camera… action!”


Triumph ‘Find the One’


OK, so the agency, Stories AG, is Swiss but the animation and production comes from French studio Chez Eddy. Directors Tobias Fueter and Mike Huber embrace their inner Disney princesses in an ad that proves the search for the right bra is way more important than the usual rom-com quest to find the right boy…


League of Legends: Ekko


From rom-com to all out war… Passion Paris duo Arnaud & Jerome have been, quite simply, smashing it in their series of films for Riot Games’ title League of Legends. The most recent is a time bending adventure about a new character called Ekko – and if that kind of world building nerdiness floats your boat, it’s worth checking out their previous efforts too. Check them out here and here


Le Slip Français ‘Very Love Trip: Le Film’


Le Tricolore takes on the red, white and blue of the USA as a French underwear brand attempts to break the American market… with a little help from BETC Paris and a mannequin. D’accord.