Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Latest 'Do It for Denmark' Campaign Urges Danes to Do it for Mum, 2 years ago

Robert/Boisen & Like-minded launches next instalment for SPIES Travel Denmark's brilliant campaign

Latest 'Do It for Denmark' Campaign Urges Danes to Do it for Mum

Last year, Spies Travel launched the 'Do It For Denmark' campaign in order to address the historical low birth rates in Denmark. It turned out quite successful, with Danes travelling more, having more sex and reproducing for the country. Vitus, the baby conceived by the competition winners, was born in January this year. However, the Danish welfare system is still under pressure. The birth rate is still too low despite a little progress after last year’s effort. This affects many people, but those who suffer the most are perhaps those mothers that will never experience having grandchildren. That is why SPIES Travel & agency Robert/Boisen & Like-minded are joining forces with wannabe grandmothers of Denmark. 

This year Spies Travel are prescribing active holidays, because studies have proved that couples that sweat together have more sex. This combined with the fact that you have 51% more sex on a sunny holiday will lead to more sex and therefore more babies aka. Grandchildren. In order to give potential grandmothers a strong tool, RBLM has developed the Spies Parent Purchase product (Spies Forældrekøb), where they can prepay active holidays for their children and in-laws in order to make the magic happen. 

Creative Agency

Account Manager: Gitte Andersen

Art Director: René Sohn Kammersgaard

Creative Agency: Robert/Boisen & Like-minded

Creative Director: Heinrich Vejlgaard

Strategist: Søren Christensen


Editor: Simon Borch

Post Production / VFX

Visual Effects: Magnús Sveinn Jónsson

Production Company

Director: Niels Nørløv

DOP: Bastian Schiøtt

Producer: Christina Bostofte Erritzøe, Cille Silverwood-Cope

Production Company: Gobsmack Productions

Category: Holiday , Travel

Genre: Comedy , People