Lapiz Leo Burnett Captures the #Unstoppable Spirit of Los Cabos
Believe Media director Jeffrey Darling welcomes you to the “Unstoppable” Los Cabos in this recent broadcast spot for the Mexico Tourism Board out of agency Lapiz Leo Burnett. The resiliency of Los Cabos is depicted in this taste of the holiday life, letting travelers know that the disaster-hit destination has already been restored since Hurricane Odile swept through the Baja California region in September 2014.
In “Unstoppable,” a serene stillness descends upon paradise as the stalwart staff of a resort prepare for the tourist season. Darling gives us a cinematic glimpse into the lives of real-life Cabo locals, as the hotel personnel, golf caddies, deckhands, and even an airport ground controller are shown stretching at the beginning of a workday. The vibrant and unrelenting spirit of the people of Cabo is illustrated beautifully, as they warm up to literally welcome visitors with open arms.
Jeffrey Darling is one of the world’s most successful and sought-after commercial directors. He is renowned for crafting immersive and poetic visual stories, a skill that translates seamlessly into the genre of tourism advertising.
Darling has won over 40 major awards internationally, with his work for Jaguar and Boeing displayed in the permanent collection of the Museum of Modern Art in New York. He continues to direct major global campaigns for prestigious brands such as Louis Vuitton Moet Hennessy (LVMH), BMW, Qantas, American Express, Maybelline, and Coca-Cola, to name just a few.
Advertiser: Mexico Tourism Board
Creative Agency: Lapiz Leo Burnett
Associate Creative Directors: Travis Klausmeier, Bruno Pieroni
CEO: Rodolfo Lopez Negrete
Chief Creative Officer: Laurence Klinger
Executive Creative Director: Fabio Seidl
Managing Director: Gustavo Razzetti
Planner: Isabella Villalobos
Producer: Valeria Maldini
Strategist: (SVP Head) Diego Figueroa
Strategy Director: Felipe Cabrera
Music and Sound
Audio Post Production: Earhole
Music Production: Ramblin Man
Post Production / VFX
Post Production House: Whitehouse Post
Director: Jeffrey Darling
Executive Producer: Mark O'Sullivan
Producer: Rob Newman
Production Company: Believe Media
Category: Holiday , Travel