Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Lady Gaga & Tony Bennett Duet in This Barnes & Noble Festive Spot

DDB North America, 1 year, 11 months ago

Roberts + Langer DDB enlist Jonas Akerlund to direct Christmas ad for the book retailer

Lady Gaga & Tony Bennett Duet in This Barnes & Noble Festive Spot

Created by Roberts + Langer DDB, book retailer Barnes & Noble has launched its holiday ad campaign. “You Never Know Who You’ll Meet at Barnes & Noble” brings together two internationally renowned musicians, Tony Bennett and Lady Gaga, whose special relationship perfectly captures the spirit of the holiday season.

Barnes & Noble Chairman, Leonard Riggio, penned the tagline, “You Never Know Who You’ll Meet at Barnes & Noble,” and chose the artists, who have recently completed a sold out world tour in support of their collaborative album, Cheek To Cheek, which debuted at #1 on Billboard’s Top 200 Album charts and won a Grammy Award.

The 30-second and 60-second spots started airing on November 16, across major networks including ABC, NBC Universal and CBS during top-rated network shows like Scandal, The Voice and How to Get Away With Murder. Additionally, the 60-second version is available on Barnes & Noble’s digital channels.

The spot was directed by Grammy award-winning Swedish director Jonas Akerlund. Jonas and Lady Gaga have collaborated on previous projects, making him a perfect choice to bring this story to life.

The new campaign also marks the continuation of the relationship between Roberts + Langer DDB and Barnes & Noble following last year’s successful “A Book is a Gift Like No Other” holiday commercial.


Brand: Barnes & Noble

Creative Agency

Account Director: Torrey Plank

Chief Creative Officer: Andy Langer

Creative Agency: Roberts + Langer DDB

Group Creative Director: Lynn Mercado, Amy Sacks

Production Company

Director: Jonas Akerlund

Category: Retail and restaurants , Retail stores

Genre: People