L´Oréal Mexico Makes 100 Women Cry to Prove the Power of Mascara
Recently, McCann Mexico decided to show the emotional value of L´Oréal waterproof mascaras in a special event that took a 100 women to the movies to have a different experience.
The women were welcomed and had their makeup done by L´Oréal beauty experts, that used the waterproof mascara, and then had their photo taken, showing them how beautiful they looked
After that, they were invited to watch the movie, a very emotional one…the blockbuster Titanic. Tears rolled down during the 2 hour screening, and by the end of it they had their pictures taken once more, and they were able to see the before and after the movie shot in a digital screen, and check how their make-up was intact thanks to the waterproof resistance of L´Oréal Mascaras.
Account Director: Audrey Amselli
Art Director: Myriam Barrios
Associate Creative Director: Roberto Martínez
Creative: (VP) Javi Carro
Creative Agency: McCann México
Group Account Director: Joanna López
Senior Copywriter: Adria Jáuregui
Director: David “Leche” Ruiz
Head of Production: Juan González
Producer: Rafael López
Production Company: Unidad 59
Category: Beauty/health , Cosmetics