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Creative

L´Oréal Mexico Makes 100 Women Cry to Prove the Power of Mascara

McCann LATAM, 2 years, 4 months ago

McCann Mexico screens Titanic to show off the strength of L´Oréal's waterproof mascara

L´Oréal Mexico Makes 100 Women Cry to Prove the Power of Mascara

Recently, McCann Mexico decided to show the emotional value of L´Oréal waterproof mascaras in a special event that took a 100 women to the movies to have a different experience.

The women were welcomed and had their makeup done by L´Oréal beauty experts, that used the waterproof mascara, and then had their photo taken, showing them how beautiful they looked

After that, they were invited to watch the movie, a very emotional one…the blockbuster Titanic. Tears rolled down during the 2 hour screening, and by the end of it they had their pictures taken once more, and they were able to see the before and after the movie shot in a digital screen, and check how their make-up was intact thanks to the waterproof resistance of L´Oréal Mascaras.


Creative Agency

Account Director: Audrey Amselli

Art Director: Myriam Barrios

Associate Creative Director: Roberto Martínez

Creative: (VP) Javi Carro

Creative Agency: McCann México

Group Account Director: Joanna López

Senior Copywriter: Adria Jáuregui

Production Company

Director: David “Leche” Ruiz

Head of Production: Juan González

Producer: Rafael López

Production Company: Unidad 59

Category: Beauty/health , Cosmetics