Kristina Jonathan Joins Agency Moxie as EVP of Strategy
Moxie, a modern marketing solutions agency, formally announced today that Kristina Jonathan has joined its team as Executive Vice President (EVP) of Strategy. In this newly created role, Jonathan will help steer Moxie's efforts to connect the dots between content, creative, channel, technology and data solutions.
"We are absolutely thrilled to have Kristina join the Moxie team," said Sean Reardon, CEO of the Atlanta-based agency. "Her perspective surrounding advanced storytelling, channel innovation and data-fueled intelligence is very much aligned with the vision we have for the organization. She brings an additive skill set and unique point of view that will be essential to creating modern marketing solutions for our clients."
A seasoned strategist with experience on both the client and agency sides, Jonathan has a proven track record of building and leading digital strategy teams and practices. In each case, she has focused on leveraging insights to drive stronger, data-informed solutions for marketing problems. She most recently served as Group Director, Digital Strategy at The Richards Group and, prior to that, spent considerable time at the helm of her own company, KLJ Consulting Group. Her extensive experience spans industries ranging from retail, hospitality/travel, entertainment and gaming to CPG, finance, telecom and QSR.
"Moxie has built exceptional tech solutions and analytical teams to complement the core foundation of its creative and media capabilities," shared Jonathan. "That's a dream scenario for a strategist like me. At Moxie, there are teams who can actually move the needle through pointed and sophisticated marketing execution," she added. "I'm excited to be part of an evolved agency that is both ready to disrupt and deliver meaningful ROI for progressive brands."