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KLM & Schiphol Give Travellers a Cute Surprise Before Take-off

DDB EMEA, 2 years, 11 months ago

DDB & Tribal Amsterdam and FHV BBDO launch 'Cover Greetings' personal messages

KLM & Schiphol Give Travellers a Cute Surprise Before Take-off

Today marks the launch of Cover Greetings, a joint promotion film by Amsterdam Airport Schiphol and KLM on Facebook, YouTube and Twitter in which KLM passengers are offered a unique, touching surprise.

Cover Greetings allow loved ones staying at home to send a personal message to their boyfriend, girlfriend or relative through the headrest on their KLM aircraft seat. Schiphol and KLM worked together to ensure that the personal message was placed on the right seat in the aircraft. The result: an unexpected and touching moment for passengers when they board the aircraft and see the headrest cover created especially for them.

Through Cover Greetings, Schiphol and KLM bring a small surprise to their customers' departure & create a special moment for both the passenger and their loved ones at home. 

The campaign is a collaboration between DDB & Tribal Amsterdam and FHV BBDO. The creative idea was developed and produced by DDB & Tribal Amsterdam.


Advertiser: KLM & Amsterdam Airport Schiphol

Creative Agency

Creative Agency: DDB & Tribal Amsterdam and FHV BBDO

Category: Airlines , Travel

Genre: Experiential