Kingsday Wins Cornetto Business
Kingsday has started work with Unilever brand Cornetto on concepts for both the Cornetto Mini and the Cornetto out of home products. The concepts will culminate in executions to roll out across various platforms, including digital, social, point of sale and even packaging.
Kingsday won the account after taking part in a closed pitch organised by Cornetto earlier this summer. The creative agency secured the business after presenting a playful interpretation of Cornetto’s strategic platform founded on the idea of ‘Love’. Initially the scope was narrow and focused only on Cornetto Mini, but the ideas presented in the pitch were so well received that Kingsday’s brief now has spread to the Cornetto cones as well.
Kingsday’s managing director Sander Volten says: “We’ve had a highly successful year so far and with the new Cornetto account we are continuing our winning streak - plus we’re branching out into new areas. Add to that the sheer fun of working on a brand like Cornetto and you can safely say that these are exciting times for Kingsday.”
Category: Deserts , Food