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Hires, Wins & Business

Kingsday Reinforces Its Team with International Talent

Kingsday, 2 years, 7 months ago

New hires in digital strategy and account management from France, New Zealand and the Netherlands

Kingsday Reinforces Its Team with International Talent

Photo, left to right:  Simon Cachera, Amanda Tonkin, Susanne Crooy


Kingsday announces three new hires today. Joining Kingsday’s twenty-strong team are Simon Cachera, who joins as digital and social strategist; Amanda Tonkin, who comes in as account manager; and Susanne Crooy, who is also starting as account manager.

Kingsday, which was founded in 2011, has been steadily growing its client list and staff, and is poised to grow exponentially this year. The new starters have been brought in to handle an increased workload in account management - and the ramping up of Kingsday’s social media capabilities.

Kingsday’s managing director Sander Volten says:  “2015 is going to be a big year as we grow and develop Kingsday. It’s our aim be the agency to watch this year. We are always looking to work with people who are - like us – interested in the intersection of PR, interactive and advertising. These new hires will perfectly compliment the team we already have in place.”  

New Team 

Simon Cachera is originally from Arles in France, but has been working in Paris for the last five years as a digital and social media strategist at Marcel/Publicis and La Chose. His passion for digital culture and inventive forms of communication brought him to Kingsday, where he will report in to Eric Ytsma, head of strategy. “Kingsday is a unique agency in Amsterdam: to have such a sophisticated approach to where social fits into the communication mix, from a small, creative and open-minded agency culture is like a breath of fresh air.”

Amanda Tonkin from Auckland, New Zealand, joins from Amsterdam’s United State of Fans where she was responsible for the Nissan account. She brings with her a number of years of experience in automotive and an in-depth knowledge of UEFA sponsorship systems. Plus a social first attitude to advertising and an international outlook on marketing. “Kingsday somehow manages to combine the best bits of an international agency with the best bits of a Dutch agency. Add to that a killer location on the canals. What’s not to like?”

Susanne Crooy from the Netherlands completes the new account management line-up and will be focusing on putting new structures and processes into place at Kingsday.  She comes from Havas Worldwide Amsterdam, where she was senior account manager, and previously she worked at .bone and Lukkien.  Susanne brings nine years of online marketing experience to the table and will be working on the Exact, Hartstichting and Mini accounts. “I like efficiency and process, but only if it adds up to great work. Kingsday combines creativity with a solid pragmatism that I love! I’m looking forward to be part of a small agency going to the next level this year.”