Kingsday Kicks Off Work on Rabobank Account
Kingsday is starting work on a series of projects for new client Rabobank. The Dutch financial institution is one of the top 3 banks in the Netherlands. Kingsday’s scope includes branding and communication around new banking products that are currently being developed; plus PR, social content and digital activations. The first campaign will launch in November this year.
Sander Volten, managing director Kingsday: “The financial sector is incredibly interesting, now more than ever. The combination of critical consumers, technological innovations and new challengers in the market place make for a fascinatingly complex playing field. It’s a great time to start work for such an iconic brand as the Rabobank, without losing sight of the brand's roots. There’s great scope for creativity.”
Stefan Wink, advertising manager Rabobank: "At Rabobank we want to show our human face in a digital world. Now that the previously separate disciplines of advertising, media and technology are converging, we’ve added Kingsday to our roster of agencies. Kingsday is always on the look out for new solutions and ideas that reflect the numerous changes the Rabobank and our clients have to deal with.
Category: Banking , Finance/insurance
Genre: Digital , Strategy/Insight