Kingsday Kicks Off Work on Nissan’s Global UEFA Champions League Partnership
Kingsday is creating digital and social activations around Nissan’s global UEFA Champions League partnership. The task includes strategy, creative and content around Nissan’s four-year deal with the UEFA Champions League.
For this assignment Kingsday will join Omnicom’s bespoke team Nissan United – which includes TBWA\G1, OMD, Ketchum and Fuse. Digitas and Equancy are also part of the Nissan Europe agency roster. In partnership with the other agencies, the project is to handle brand-led digital communications around Nissan’s UEFA Champions League sponsorship promotion, focusing on Nissan’s key markets: UK, France, Germany, Italy, Spain and Russia. The scope includes film, digital and social executions. Campaigns in the making will feature Nissan’s four ambassadors: Andrés Iniesta (FC Barcelona), Thiago Silva (Paris Saint-Germain), Yaya Touré (Manchester City) and up-and-coming player Max Meyer (Schalke 04).
Kingsday’s managing director Sander Volten says: “It’s the obvious thing to say, but we are ridiculously excited to take on this project. Working on Nissan’s enormously visible communication around the world’s greatest club football tournament is every young agency’s dream. It perfectly meets our ambition to play at the intersection of PR, digital, and advertising. When we started the agency we said we wanted to play in the UEFA Champion’s League - and now indeed we will!”
Kingsday has already started work on the assignment and the first executions have been rolling out around the UEFA Champion’s League quarterfinals.
Category: Automotive , Cars