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Kids Show Us How to FUNRaise in New Make-A-Wish Canada Campaign, 2 years, 2 months ago

Zulu Alpha Kilo teams with director Shelley Lewis for series of fun new spots

Kids Show Us How to FUNRaise in New Make-A-Wish Canada Campaign

Nobody knows the impact a wish can have on a kid better than kids themselves. So who better to help you find simple, yet ingenious ways to find money you can donate to help make a wish come true?

Make-A-Wish® Canada together with Zulu Alpha Kilo is launching a series of videos this month, showing young people and their families just how easy it is to dig up money to donate.

“We approached this opportunity from a very different angle with the FUNraising idea,” says Zak Mroueh, Zulu’s Chief Creative Officer & founder. “We wanted to produce something fresh and unexpected, moving away from the often somber and cliché aesthetic many PSAs still convey. This was an excellent opportunity to place a positive spin on the message and have some fun with the audience.”

Three 30-second spots will be released during the summer months, featuring some memorable kids and their clever FUNraising ideas.

“FUNraising is the best kind of fundraising,” says Jennifer Klotz-Ritter, president & CEO, Make-A-Wish Canada. “Raising money for any charity should be something to get excited about. It should be enjoyable and energizing for all those involved. This is especially true for Make-A-Wish. Supporting the granting of magical, life-transforming wishes is as exhilarating for the FUNraiser as it is empowering for our courageous wish kids and their families!”

The videos will air on TV and online as part of PSA rotations on various networks and promoted across social media channels with the hashtag #FunRaising. Make-A-Wish® expects the FUNraising campaign to resonate with a Generation Z audience and create a shift in donor demographics. The films were produced through Suneeva and directed by Shelley Lewis 

“Our young people are tomorrow’s philanthropic leaders,” says Klotz-Ritter. “It’s important that we cultivate the behavior to ‘live generously’ early on and integrate charitable giving into everyday life, no matter how big or small the gesture. We are so pleased with the work of Zulu Alpha Kilo on these PSAs and look forward to engaging the public response.”

Make-A-Wish Canada and Zulu Alpha Kilo first partnered in 2013 with the creation of the acclaimed  Kringl - The Proof of Santa video app during the holiday season.

Creative Agency

Account Management: Robyn Morrisey

Art Director: Shawn James

Copywriter: Sean Atkinson

Creative Agency: Zulu Alpha Kilo

Creative Director: Zak Mroueh

Planner: Brett McDonald

Producer: Tara Handley

Music and Sound

Audio Post Production: Pirate Toronto

Creative Director: Chris Tait

Producer: Colleen Murphy

Sound Engineer: Jared Kuemper


Edit Company: Saints

Editor: Melanie Hider, Brian Williams

Post Production / VFX

Colourist: Alter Ego – Tricia Hagoriles

Compositor: Smith, James Andrews

Production Company

Director: Shelley Lewis

Producer: Dennis Beier

Production Company: Suneeva

Category: Charity , Corporate and social

Genre: Comedy