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Creative

Kids Share Their Appreciation in Cigna Healthcare Father's Day Spot

McCann North America, 2 years, 4 months ago

Director Douglas Gautraud captures some interesting responses for McCann New York

Kids Share Their Appreciation in Cigna Healthcare Father's Day Spot

Ask any doctor: an ounce of prevention is, yes, worth much more than a pound of cure. Checkups can save money — and even lives. And under the Affordable Care Act, routine tests and screenings are covered by most health plans at no cost to consumers.

To remind people just how critical preventive care is, but without making it feel like a lecture, Cigna’s agency, McCann, enlisted the aid of some thoughtful and funny kids and asked them: what is the most important thing your parents do for you.  Their responses, the practical and the unpredicted, are featured in a simple new Father’s Day spot from Cigna, breaking on broadcast and online on Friday, June 19.  The spot ends with a gentle reminder that on top of all that a parent does, the most important thing you can do for your kids is to take care of yourself.


Creative Agency

Account Director: Veronica Bertran

Account Executive: Mike Morettoni

Account Supervisor: Matt Rakow

Associate Creative Director: Cameron Fleming, Calvin Lyte

Chief Creative Officer: Sean Bryan, Tom Murphy

Creative Agency: McCann New York

Executive Creative Director: Larry Platt, Lea Ladera

Group Account Director: Trish Mello

Head of TV / Production: Nathy Aviram

Senior Producer: Meg McCarthy

Music and Sound

Audio Post Production: Philip Loeb at Heard City

Offline

Edit Assistant: Gustavo Roman

Edit Company: Bikini Edit

Editor: Avi Oron

Executive Producer: Gina Pagano

Post Production / VFX

Colourist: Chris Ryan at Nice Shoes

Production Company

Director: Douglas Gautraud

DOP: Luca Fantini

Producer: Andy Coverdale

Production Company: Coverdale Inc.

Category: Beauty/health , Health care

Genre: Comedy