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KFC Says ‘Chase the Taste’ in New Campaign via Ogilvy Sydney

Ogilvy Australia, 2 years, 7 months ago

Reflecting stories from fans which show some will go to great lengths to get to one of its restaurants 

KFC Says ‘Chase the Taste’ in New Campaign via Ogilvy Sydney

Ogilvy Sydney, part of STW Group, has launched its latest campaign for KFC, exploring the theme of customers who are prepared to travel far and wide to ‘Chase the Taste’ of its famous chicken.

Running from this week, the campaign will promote four separate product offerings along with the overarching ‘Chase the Taste’ creative theme, which incorporates Vance Joy’s track ‘Mess is mine’ throughout.

It will be executed across TV (FTA, Pay and VOD), digital, OOH and KFC social touch points. The first ‘Chase the Taste’ TVC will run as a 45 and 30-second thematic, followed by a 15-second retail spot advertising KFC’s new Zinger Family range. 

The campaign will also run an execution advertising KFC’s $1 chips, billed as ‘Australia’s Best Tasting Chips’.
Based on insight that many customers crave the taste of KFC, the creative theme also reflects stories from fans which showed some will go any length to get to one of its restaurants.


Advertiser: KFC

Creative Agency

Account Director: Brad Ure

Art Director: Wellison D’Assuncao 

Copywriter: Scott Mortimer

Creative Agency: Ogilvy Sydney

Creative Director: Shaun Branagan

Producer: Peter Hackforth

Senior Account Manager: Jessica Standfield

Senior Planner: Waqas Tahir

Media Agency

Media Agency: MediaCom

Post Production / VFX

Post Production House: The Editors

Production Company

Director: Jason Wingrove

Producer: Alan Robinson

Production Company: One 20

Category: Conveniece , Food

Genre: Storytelling