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Creative

Kevin Durant Lays Down the Law in Translation's Sprint Network Spots

staging.lbbonline.com, 2 years, 8 months ago

Allen Coulter & Seyi Peter-Thomas direct new campaign through Station Film

Kevin Durant Lays Down the Law in Translation's Sprint Network Spots

After a crash course completing his law degree in four days, NBA star Kevin Durant is taking his skills from the hardcourt to the courtroom, and the Law Offices of Kevin Durant & Associates are open, according to a new TV spot from Sprint.

On Feb. 8, Durant began teasing that something was coming using his personal Twitter feed, where he posted, “think during this @NBAAllStar break I’m going to get my law degree.” Additional tweets followed throughout the week using #KDLaw to pique the interest of his followers.

Both TV spots are part of a larger campaign starring Durant to highlight Sprint’s Cut Your Bill in Half Event and will be complemented by innovative digital and social extensions of the ad concept. The new spot and all extensions were developed by New York-based advertising agency Translation.

“I've been working with Sprint for several years now and we challenged ourselves to do something different for our newest commercial,” Durant said. “The ‘Cut Your Bill in Half' ad was a fun spot for me to shoot and I loved being in the courtroom and playing ‘KD, Esq.’”



Creative Agency

Account Director: Justin Costa

Account Executive: Elizabeth Lindberg

Art Director: Jen Wang

CEO: Steve Stoute

Chief Creative Officer: John Norman

Chief Strategy Officer: John Greene

Copywriter: (Sr) Ian Ghent, Chris Mendez

Creative Agency: Translation

Creative Director: James Cohen, Paul Roberts

Executive Creative Director: Betsy Decker

Executive Producer: Josh Reynolds

Head of TV / Production: Miriam Franklin

Social: Russell Pinke

Strategist: John McBride, (Social) John Petty, Sharde Gilliam

Music and Sound

Audio Post Production: Heard City/NY

Executive Producer: Gloria Pitagorsky

Producer: Sasha Awn

Sound Mix: Philip Loeb, Dan Flosdorf @ Heard City

Offline

Edit Assistant: Chris Rizzo, Various NY & LA

Edit Company: Final Cut

Editor: Crispin Struthers

Executive Producer: Saima Awan, Lauren Bleiweiss

Producer: Viet-An Nguyen

Post Production / VFX

CG Artist: Alex Lovejoy

Executive Producer: Justin Brukman

Post Production House: MPC

Senior Producer: Matthew Loranger

Production Company

Director: Allen Coulter (“Half Court”), Seyi Peter-Thomas (“KD Law”)

DOP: Jonathan Freeman (“Half Court”), Vince Vennitti (“KD Law”)

Executive Producer: Caroline Gibney

Producer: Tony McGarry

Production Company: Station Film

Category: It, phones, Av and computers , Network

Genre: Comedy