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Creative

Kevin Bacon Stars in Spot for Eggs. (And No, That’s Not Just a Pun.)

staging.lbbonline.com, 2 years, 7 months ago

Hollywood icon is not impressed with wordplay in funny Grey New York campaign in collaboration with America’s egg farmers

Kevin Bacon Stars in Spot for Eggs. (And No, That’s Not Just a Pun.)

Nobody knows eggs better than bacon, which is why America’s egg farmers are teaming up with the most famous bacon of all, Kevin Bacon. The new marketing campaign, created by Grey New York, is an integrated promotional effort that will bring attention to the many nutritional benefits of the Incredible Edible Egg, just in time for Easter. 

“With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” said Kevin Bacon. “I like the creativity behind the idea, and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”


The actor will be featured in a variety of online video, print, digital and social media ads throughout the next year. Grey New York is the American Egg Board’s creative agency, Starcom handles media planning and buying, and Edelman oversees PR and social. 

“Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” said Kevin Burkum, American Egg Board’s senior vice president of marketing. “And, there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.” 

The USDA reports that per-capita egg consumption grew to 260 in 2014, increasing by more than a dozen eggs per person in the last five years. Many factors are fueling the spike in egg consumption, including growing interest in protein, health professionals viewing eggs more positively, and the affordability of eggs compared to other breakfast foods.  

“Clearly, eggs are on a roll. We hope to build on this positive momentum with everyone’s favorite bacon, Kevin Bacon,” said Burkum.


Advertiser

Advertiser: American Egg Board

Creative Agency

Art Director: Jay Hunt, Pete Gosselin, Matt DeCoste

Chief Creative Officer: Tor Myhren (Global), Andreas Dahlqvist (New York)

Copywriter: Jay Hunt, Pete Gosselin

Creative Agency: Grey New York

Creative Director: Brad Mancuso, Susan LaScala Wood

Executive Creative Director: Ari Halper, Steve Krauss

Producer: Perry Kornblum

Music and Sound

Sound Design: Vision Post

Sound Engineer: Matt Baker

Offline

Edit Company: Vision Post

Editor: Alex Cohan

Production Company

Director: Martin Granger

DOP: Alar Kivilo

Production Company: Moxie Pictures (LA)

Category: Dairy , Food

Genre: Comedy , People