Kettle Fills in the Blanks for 'Mad Libs' Mobile Game
Mad Libs, the classic “fill in the blanks” game, is making waves in the exploding casual gaming category with the latest version of its mobile app. The brand partnered with digital agency Kettle to overhaul their existing app while remaining true to the heart and soul of the original game. The new app is a great example of how brands can use design and technology to stay relevant while engaging fans in fun and original ways.
Mad Libs has always been for two audiences: kids and adults. The updated app is perfectly poised to appeal to both markets by mixing a classic party game with cutting-edge design and technology. Kids will love the all-new illustrations and interactive gameplay, while adults will experience a sense of nostalgia by rediscovering a childhood classic. Strong brand recognition and the game’s seamless transition to digital give Mad Libs a healthy advantage in a quickly growing marketplace.
The app is now more fun, engaging, and intuitive than ever. Gesture-based interactions and dynamic hints make creating stories easier and more addictive, and custom illustrations provide a thoroughly modern look and feel. Users can share their stories on social networks to get friends in on the joke, and play along to a soundtrack from the composers behind the music from the hit game Two Dots. Most brilliantly of all, original Mad Libs mascot Phil N. Deblank is along for the ride, offering hints, encouragement, and a maybe few puns along the way.
Creative Agency: Kettle
Art Director: Daniel Santos
Creative Director: Olivier Peyre
Executive Producer: Lauren Diamond Kushner
Strategy Director: Paul Munkholm
Digital Production Company
App/Digital Production: Kettle
Developer: David Poyner
Senior Producer: Crystal Ginn
Technical Lead: Tyler Peterson
Category: Gaming , Sports and leisure