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Creative

Keep Track of Your Laziness with FCB Chicago & Joe Boxer's 'Inactivity Tracker'

FCB US, 2 years, 6 months ago

Agency teams with underwear brand to turn the 'tracking' trend on its head

Keep Track of Your Laziness with FCB Chicago & Joe Boxer's 'Inactivity Tracker'

It seems almost everyone these days is wearing some sort of fitness tracker on their wrist. But what about the lazy? The tired? The apathetic? What about them? Who is thinking about them? 

FCB Chicago & Joe Boxer Pajamas, that’s who. Introducing the world’s first Inactivity Tracker. It tracks your lack of movement. It then rewards and motivates you to do what you really want to be doing: absolutely nothing. Inactivity is as important as activity. Start keeping track of what you’re not doing.




Advertiser

Advertiser: Joe Boxer

Creative Agency

Creative Agency: FCB Chicago

Category: Clothing/fashion , Underwear

Genre: Comedy , Print