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Hires, Wins & Business

KBS+ Toronto Named Agency of Record for Unilever's Magnum Ice Cream

staging.lbbonline.com, 2 years, 10 months ago

Agency to grow the appeal of the brand in Canada

KBS+ Toronto Named Agency of Record for Unilever's Magnum Ice Cream

KBS+ Toronto announced that it's been named AOR for Unilever’s Magnum Ice Cream and social AOR for Unilever Refreshments – including Magnum, Fruttare, Lipton, Red Rose, Klondike and Popsicle. Following an extensive review process, KBS Toronto will be charged with achieving global recognition and appeal for the Magnum brand in Canada, and developing creative that is as inventive as the brand’s core offering through the development and execution of a multi-year integrated activation platform.

In addition, the agency will be tasked with differentiating each refreshment brand across social channels to reach audiences with unique and highly engaging posts in a way that’s contextually relevant for each sub-brand. KBS was chosen for the role based on the depth of their creative ingenuity, and because of their passion for and dedication to the brand.

KBS will debut the first brand campaign for Magnum in Spring 2015. The agency also works on other Unilever brands, serving as the activation AOR for Dove and manages events for Becel.

Category: Deserts , Food