JWT Singapore Wins Nine Medals at 4A's Creative Circle Awards
JWT Singapore won nine medals, including two Gold and three Silver medals, for digital and technology-driven work at the Singapore 4A’s Creative Circle Awards last night, demonstrating the agency’s strength in innovation and digital marketing.
“These nine metals are a true testament and reward for building a true digital heartbeat within the agency. Nothing is ‘traditional’ about JWT as we move to embrace the future,” said Valerie Cheng, Chief Creative Officer of JWT Singapore.
The agency won two Gold medals in Mobile, three Silver medals in Mobile Craft, Media and Promo & Activation, and three Bronze medals in Innovation, Mobile and Integrated Campaigns Led by Mobile, for
“Guardian Angel”, an innovative wearable tech personal safety accessory line created to help women combat harassment. Ten percent of each sale of the Guardian Angel, which is sold online at www.the-guardianangel.com, goes to the Association of Women for Action and Research (AWARE).
JWT and XM Singapore, JWT’s digital agency, also won a Silver in Media, for best use of digital and social platforms, for “Share it to end it”, an innovative social media campaign for the Coalition Against Bullying for Children and Youth.
To raise awareness about bullying in Singapore, JWT created an animated film that told the story of a boy who was bullied that got shorter each time someone shared it on Facebook, allowing Singaporeans to end to boy’s suffering while raising the profile of the issue by sharing it with their friends.
“Singapore is among the most creative office in our network and this result speaks for itself. I'm confident that it will only continue to generate more innovative creative solutions that's not only good for business but helps to inspire good social responsibility,” said Tay Guan Hin, JWT’s Southeast Asia ECD.