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JWT NY's New Web Series for Nestlé Toll House Will Bake Your Day

Ashley Adams of 'Feast of Fiction' teaches us how to bake in series of YouTube videos

JWT NY's New Web Series for Nestlé Toll House Will Bake Your Day

These days, over 300,000 people are turning to YouTube each month for ideas, inspiration and tips on baking. So, it’s only natural that one of America’s best known and most trusted baking brands, Nestlé Toll House, is launching its first online baking series this fall, on a platform that has become, now more than ever, a hub for food content.

The new series created by JWT New York, titled “Bake My Day,” is designed to inspire and entertain the amateur and millennial baker. Hosted by Ashley Adams — co-star of “Feast of Fiction”, a YouTube cooking show with over 350K subscribers — each episode of “Bake My Day” goes beyond simple recipe demonstrations, featuring fun, relatable, timely themes that reflect the lives and interests of a young audience. Some of the recipes featured in the series include: Bacon Chocolate Waffle Brunch, 8 Great Baking Hacks, Friendsgiving Macadamia Pumpkin Cookies, Delicious Gluten-Free Cookies, Mini-Chip Snowball Cookies, Care Package Tips and Treats, and more. 

Creative Agency

Account Director: Matthew Bloem

Account Management: Sarah Brandt

Business Director : Amy Frisch

Creative Agency: JWT NY

Creative Director: Chad Baker & Justin Pedone

Designer: Katie Bourgeois

Executive Creative Director: Chris Dealy

Planner: Jinia Shembekar

Producer: Andrea Rodriguez

Production Company

Production Company: Play Productions

Category: Dairy , Food

Genre: Digital