JWT NY's New Web Series for Nestlé Toll House Will Bake Your Day
These days, over 300,000 people are turning to YouTube each month for ideas, inspiration and tips on baking. So, it’s only natural that one of America’s best known and most trusted baking brands, Nestlé Toll House, is launching its first online baking series this fall, on a platform that has become, now more than ever, a hub for food content.
The new series created by JWT New York, titled “Bake My Day,” is designed to inspire and entertain the amateur and millennial baker. Hosted by Ashley Adams — co-star of “Feast of Fiction”, a YouTube cooking show with over 350K subscribers — each episode of “Bake My Day” goes beyond simple recipe demonstrations, featuring fun, relatable, timely themes that reflect the lives and interests of a young audience. Some of the recipes featured in the series include: Bacon Chocolate Waffle Brunch, 8 Great Baking Hacks, Friendsgiving Macadamia Pumpkin Cookies, Delicious Gluten-Free Cookies, Mini-Chip Snowball Cookies, Care Package Tips and Treats, and more.
Account Director: Matthew Bloem
Account Management: Sarah Brandt
Business Director : Amy Frisch
Creative Agency: JWT NY
Creative Director: Chad Baker & Justin Pedone
Designer: Katie Bourgeois
Executive Creative Director: Chris Dealy
Planner: Jinia Shembekar
Producer: Andrea Rodriguez
Production Company: Play Productions
Category: Dairy , Food