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Creative

JWT NY Channels Jessie J in All Singing & Dancing Schick/Skintimate Spot

J. Walter Thompson New York, 2 years, 6 months ago

Hairspray & Rock of Ages director Adam Shankman shoots an a capella routine featuring 'Basic Pitches'

JWT NY Channels Jessie J in All Singing & Dancing Schick/Skintimate Spot

What happens when you add a house full of college a capella singers and some dance-infused ladyscaping? Probably the new spot from JWT New York for Schick/Skintimate

Partnering with Schick/Skintimate, director Adam Shankman of Hairspray and Rock of Ages (and the Basic Pitches of course!), JWT NY created "Ready, Shave, Shine," a music video inspired by the  brand's partnership with the Universal film Pitch Perfect 2 that celebrates the different steps a woman takes each day to create a confident style as unique as the legs she stands on. The music video features parody arrangements of the songs “Bang, Bang” and “I Love It.” 

The video is part of Schick's overall "Rock Your Legs" campaign – an integrated program that also includes limited edition product in-store, an Aca-battle sweepstakes, movie trivia game, and in-film product placement as the new Schick Hydro Silk TrimStyle makes its movie debut. It's currently at 1.3 million Facebook and YouTube views and only out a few days.

The video will be supported by contextual online ads, social media, desktop and mobile pre-roll placements, and a dedicated custom Spotify channel – and will also  be shown in-store at a few major retail locations and in cinemas.


Creative Agency

Account Manager: Claire Capeci, Ariel Stern, Erik Wagner

Account Managers: Amy Achenbaum, Angela Gonzalez

Copywriter: Erin Copithorne, Kate Carter

Creative Agency: J. Walter Thompson New York

Creative Director: Matt Zavala, Suyin Sleeman

Executive Creative Director: Sarah Barclay

Executive Producer: Jason Way

Head of Production: Lisa Setten

Music Supervisor: Paul Greco

Producer: (Music) Matt Nelson

Music and Sound

Audio Post Production: Tom Jucarone @ Sound Lounge

Music Production: Wojahn Music and Sound Design

Offline

Edit Company: PS260

Editor: JJ Lask

Post Production / VFX

Colourist: Tim Masick @ Company 3

Production Company

Director: Adam Shankman

Production Company: Independent Media

Category: Beauty/health , Health care

Genre: Music performance