JWT MENA Wins Big at Effie Awards
JWT MENA’s network and strong capabilities across disciplines were recognized last night at the MENA Effie awards, which honour marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. Bringing home a total of 9 awards the team demonstrated the agency’s prowess in 6 categories – Automotive, New Products/Services, Telecommunications & Mobile, Sports Marketing, Travel & Tourism and Best Use of Single Media – for a staggering 8 clients – Atlantis The Palm, Flynas, Friends of Cancer Patients, Microsoft, Mondelez, Nike, Vodafone Egypt and Volkswagen.
Crowning the achievement were the 3 Gold awards, won by JWT Cairo for Mondelez and their new product launch for Clorets “Cinamint”; JWT Dubai for Microsoft’s moving “Anna I’m Coming Home” campaign plus a second Gold for JWT Dubai with their pioneering “Winner Stays” campaign for Nike.
JWT Riyadh anchored 2 Silver; one garnered by the “A German for Every Saudi” campaign for the iconic automotive brand, Volkswagen and another for their “Saudi Shakes the World” campaign for Flynas, the modern low cost Saudi airline. JWT Dubai landed a Silver for its unique use of a single media in the “Feel for the Signs” campaign raising breast cancer awareness for Friends of Cancer Patients.
The 3 Bronze Effie awards went to JWT Dubai’s “Hypervenom” campaign for Nike; JWT Cairo’s World Cup Qualifier campaign for Vodafone Egypt starring “Magdy” and JWT Dubai’s “Check Into Another World” campaign for Atlantis, The Palm.
“This year JWT celebrates 150 years of pioneering ideas that build enduring brands and business,” said Amal el Masri, Chief Strategy Officer at JWT MEA. She continued “Effective marketing begins with strategic planning fueled by in-depth knowledge of the consumer. JWT is the home of planning so it is no coincidence that our deep consumer insight delivers the right campaign results across categories, channels, markets and client industries.”
Other recent news from JWT MENA include the renewed momentum in the Kuwait operation with a transformed leadership of Kuwaiti national Anes Al Rayes as Executive Creative Director and Francois Kanaan as Managing Director. Last month the Cairo office took home a coveted Grand Prix for its “Swimming Mangoes” campaign for Nestle’s Dolceca brand at the African Cristals, and in July WARC named the Vodafone “Fakka” campaign by JWT Cairo The Smartest Campaign in the World after analysing results from 1700 winners across 75 creative and effectiveness award shows.