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JWT London & Mr Kipling Swap Halloween Sweets for Baked Treats

J. Walter Thompson Europe, 2 years, 11 months ago

Print poster creates devilishly delicious eyes out of a cherry bakewell

JWT London & Mr Kipling Swap Halloween Sweets for Baked Treats

JWT London has deftly created a pair of ghoulish eyes, by simply cutting a Cherry Bakewell in half. The line reads ‘Trick or treating is better with cake.’

David Masterman, Creative Director at JWT London said “Cake makes for an exceedingly good Halloween".

The ad builds on the “Life is better with cake” work created by JWT London launched in August this year, which featured an imaginary pink elephant TV ad and the world’s first billboard made of cake.


Advertiser: Mr Kipling

Creative Agency

Account Manager: Sophia Redgrave

Creative Agency: JWT London

Business Director : Simone Forster

Creative: Kevin Lai and Eduardo de Jevenois Howlett

Creative Director: David Masterman

Designer: Georgi Georgiev and Bryan Riddle

Executive Creative Director: Russell Ramsey

Group Account Director: Brooke Curtis

Photographer: Laurence Haskell

Planner: Chris Bailey

Team Manager: Helena Wells

Category: Food , Snacks and confectionary

Genre: Print