JWT Latin America Names Maria Teresa Arnal CEO in Mexico
Stefano Zunino, CEO at J. Walter Thompson Company- Latin America, announced the appointment of Maria Teresa Arnal as the new CEO of J. Walter Thompson Company in Mexico. Also, Antonio Abello, currently Client Services VP at J. Walter Thompson Colombia, will be the new Managing Director of the agency in Mexico. These appointments will be made effective in the coming days. Polo Garza will remain as Chairman of J. Walter Thompson Company and WPP.
J. Walter Thompson Company, controlling firm in Mexico of J. Walter Thompson and Mirum -the new global agency that brings together 11 digital agencies spanning 17 countries and 40 offices-, is pioneer once again for naming a well-known digital female entrepreneur as CEO. Arnal will be responsible for the company’s business growth and the further development of the services offered.
“It is just the right moment: J. Walter Thompson Company, holding company above the agencies J. Walter Thompson and Mirum, is committed to the future of communications and digital platforms and is encouraging a deep transformation of their business in our region; I bring my experience and entrepreneurial spirit to the table,” says Mariate.
"My main challenge will be to lead the cultural evolution in the agency that will enable us to embrace constant change, making the integration of media and platforms part of our DNA and enabling us to offer a broad scope of communication solutions to our clients,” adds the new J. Walter Thompson México’s CEO, Antonio Abello.
“These announcements add to the ones we’ve been doing in Latin America since late 2014. We are encouraging an ambitious growth plan for the region and we trust this new leadership will be able to capitalize the potential of the group and its agencies in Mexico, a key country in this plan,” highlighted Stefano.