JWT APAC Takes Home Four Medals at the LIA Awards
JWT Asia Pacific brought home four medals for work in Thailand, Australia and Korea from the London International Awards, one of the world’s most prestigious creative shows.
JWT Bangkok won Gold in Branded Webisodes/Online Content for “Secrets” for Oriental Princess, an irreverent campaign that leverage the insight that Thai women keep their secrets for an average of 32 minutes. A TVC drew women to the playful website where top beauty secrets were leaked every 32 minutes via films, statements or limited promotional offers to visitors, encouraging them to come back and share their own personal tips.
Bangkok also won a Bronze in Radio for “CD”, for Muang Thai Insurance, a quirky, humorous radio campaign that exposes the risks of the Thai tendency to take the easy way out in handling problems.
JWT Sydney won Bronze for “Best Music Video” for “I Touch Myself”, which brought 10 of Australia’s leading female music artists together to turn the late Chrissy Amphlett’s song about female self-love into an anthem for breast cancer, to inspire a new generation of women to touch themselves.
Seoul-based creative digital agency Post Visual, which was acquired last year by JWT, also won Bronze in Branded Entertainment for Nike “Run the City”, the world’s first real running game. The app takes turns data on you and your friends, tracked by the Nike+ running app, into game points that are shared on a mobile messenger on Korea’s biggest social platform.
“I’m proud of our Asia Pacific creative teams, which did us all proud on the global stage at the LIAs,” said Lo Sheung Yan, Chairman of both the JWT Asia Pacific and JWT Worldwide Creative Councils.