Juniper Park Targets Video Games & TV to Stop Violence Against Women
Leading up to the 25th anniversary of the massacre at Ecole Polytechnique in Montreal, where 14 women were killed, YWCA Canada and Juniper Park are creating a social media tool that will allow people to take action, however small, on the issue of violence against women.
We all know that physical and sexual violence is wrong. But there’s an onslaught of images, videos, tweets, news clips, music lyrics, and posts that we see on a daily basis, where women are belittled, objectified, and attacked.
Juniper Park wanted to make it easy for people to stand up and say it’s NOT OKAY. So a tool was created in the form of a hashtag - #NOTokay (#PASCorrect en français)– that can be used to point out anything from a misogynistic tweet to a TV show where women are gratuitously beaten, raped, and killed.
Account Manager: Alexanda Carcasole
Creative Agency: Juniper Park, Headspace Marketing
Art Director: Bonnie Cheung
Copywriter: Erin Kawalecki
Creative Director: Isabelle Cardinal
Designer: Louis Duarte
Digital Producer: Ashlea Selskey
Executive Creative Director: Terry Drummond, Alan Madill and Barry Quinn
Managing Director: David Toto
Head of Print Production: Toby Sime
Producer: Janice Bisson, Wendy Hamilton, José Tétrault
Senior Account Manager: Deniz Melen
Edit Company: Panic & Bob Editing
Editor: Laura McMillan
Executive Producer: Sam McLaren
Production Company: (Radio) BLVD, Pirate Radio
Category: Corporate and social , Social