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Hires, Wins & Business

JuniorCru Merges With Ogilvy To Create Ogilvy Brisbane

Ogilvy & Mather Asia Pacific, 2 years, 2 months ago

Managing director Russ Vine and creative director Jono Drapes will both remain at the helm of the agency

JuniorCru Merges With Ogilvy To Create Ogilvy Brisbane

Ogilvy Australia is expanding its footprint into the Queensland market, today today announcing fellow STW creative and digital shop JuniorCru will merge into the Ogilvy business.

The 40-strong agency will now be known as Ogilvy Brisbane, servicing a range of Queensland-based clients, providing the opportunity to work closely with the group’s Melbourne and Sydney offices.

As a result of the move, the JuniorCru brand will cease to exist.

MD Russ Vine and creative director Jono Drapes will both remain at the helm of the agency, with no other changes to be made to the business.

STW CEO Michael Connaghan explained the move: “Part of the STW strategy is to leverage our scale in the Australian market. A merger of JuniorCru into Ogilvy Australia makes perfect sense. JuniorCru is an outstanding local Brisbane Agency. Combining it with the power of Ogilvy, the number one agency in the world, is a great story for, JuniorCru, Ogilvy and STW.”

Image (L-R): Managing director Russ Vine and ECD Jono Drapes.