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Journey Through 'Unexpected Britain' with BBH's British Airways Campaign

BBH London, 2 years, 11 months ago

Stink director CD Morrish takes tea to the mountain tops

Journey Through 'Unexpected Britain' with BBH's British Airways Campaign

British Airways and Visit Britain have launched an online campaign promoting UK destinations to audiences in India, China and the US. 

‘Unexpected Britain’, created by BBH London, comprises of five 60 second films aimed at young travellers looking to fill their life with new experiences. 

The campaign is based on the idea that Britain is at its best when it’s experienced, rather than observed, using the expertise of British Airways and Visit Britain. 

Rather than focusing on stereotypical tourist hotspots, ‘Unexpected Britain’ highlights lesser known locations such as North Devon and the Lake District. The films end with the line ‘There’s more to Britain with British Airways’


Advertiser: British Airways

Creative Agency

Creative Agency: BBH London

Assistant Producer: Adam Reid

Business Director : Richard Lawson

Creative: Matt Moreland & Chris Clarke

Creative Director: Ewan Paterson

Executive Producer: Chris Watling

Photographer: Will Morgan

Head of Print Production: Andrea Kenyon

Producer: Natasha Bloom & Chris Styring

Strategist: Matt Hoban

Strategy Director: Carl Mueller

Team Director: Leonora Hopkins & Emma Weare

Team Manager: Amy Crowe

Music and Sound

Sound Design: Jon Clarke & Dan Beckwith @ Factory


Editor: Vid @ The Assembly Rooms

Post Production / VFX

Post Production House: Electric Theatre Collective

Production Company

Director: CD Morrish

DOP: Ryan Carmody

Executive Producer: Jon Chads & Andrew Levene

Producer: Tom Knight

Production Company: Stink

Category: Airlines , Travel

Genre: Scenic