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Hires, Wins & Business

Jonathan Hooker Launches Creative Technical Digital Agency Oblio

staging.lbbonline.com, 2 years, 5 months ago

Hooker was previously partner & creative director at digital agency The Flock

Jonathan Hooker Launches Creative Technical Digital Agency Oblio

Award-winning digital innovator Jonathan Hooker is pleased to announce the launch of Oblio, a highly technical digital production agency that straddles the line between technology and art. As an inventor and self taught digital artist, Hooker is best known for his ability to execute complex projects with a focus on interactive experiences.

Prior to founding Oblio, Hooker was partner and creative director for five years at digital agency The Flock, which he co-founded with Eduardo Valdivieso in 2010. There, the duo produced award-winning work for over 50 major motion pictures, adding Warner Brothers, Sony, Paramount, and other major studios to their client roster. His accolades include FWA Site of the Day and Mobile of the Day, Webby Official Honoree and Webby People’s Voice awards, and many more. His past experience also includes a role as lead developer at Trigger LLC, where as a young up-and-comer, his ambition was rewarded with a number of high profile projects for 20th Century Fox, Dreamworks, Lionsgate Entertainment, and Nike.

In addition to his impressive body of client-focused work, Hooker is passionate about creating new techniques and contributing to a constantly evolving digital industry, which he looks forward to continuing at Oblio. Most notably, he developed a method to capture video so that the footage can be realistically relit or textured in an online environment. The process involved building a sophisticated LED and camera rig, rigorous testing and experimenting, and stands as a testament to Hooker’s dedication to improving and innovating. This technique, along with several other innovations, is utilized in Oblio’s interactive Facebook Connect-enabled haunted house built for Insidious: Chapter 3.

Hooker plans to implement his vision for a nimble and entrepreneurial company culture at Oblio. “I want to create a culture of learning,” Hooker proudly admits. “Whether it’s picking up new technologies, practicing illustration, or tinkering with electronics, I intend to set aside a portion of employee time for their independent studies. I think we thrive when we’re doing something we’re passionate about. It’s this philosophy that distinguishes us, and enables us to produce such a unique end product.”

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