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John Wall Learns of 'The Process' in BBDO NY's Foot Locker Spot

BBDO New York , 2 years, 11 months ago

O Positive's Jim Jenkins captures an interesting scenario

John Wall Learns of 'The Process' in BBDO NY's Foot Locker Spot

Foot Locker has released a new commercial touting Washington Wizard point guard John Wall’s new signature line of adidas shoes available exclusively at Foot Locker.  Advertising continues to use the brand’s ongoing tag line “Foot Locker. Approved.” to underscore how Foot Locker is THE place to go for all the latest gear.

The new spot tells the story of how Wall’s first signature shoe achievement is one part in a broader “process” that marks the rise and fall of a pro-athlete.


Advertiser: Foot Locker

Creative Agency

Account Director: Sam Henderson

Account Manager: Nick Robins

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Executive Creative Director: Dan Lucey, Chris Beresford-Hill

Executive Producer: Anthony Curti

Head of TV / Production: David Rolfe

Planner: Brit Browning


Edit Assistant: Nick Divers & Mike Leuis

Edit Company: McKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Production Company

Director: Jim Jenkins

DOP: Eric Steelburg

Executive Producer: Ralph Laucella, Marc Grill

Producer: (Line) Marc Grill

Production Company: O Positive

Category: Clothing/fashion , Shoes

Genre: Comedy