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John Legend Jams in DOJO's Sound United Campaigns, 2 years, 11 months ago

Agency launches campaigns for Definitive Technology and Polk Audio brands

John Legend Jams in DOJO's Sound United Campaigns

DOJO launches two new campaigns for Sound United’s audio brands: Definitive Technology and Polk Audio—American-made brands known for their legendary sound, from headphones to the full in-home surround sound experience.

 “We’ve been working with Sound United for the last six months, but we were hooked on their products long before that,” said Mauro Alencar, DOJO ECD and Partner.  “What a blast it’s been to work with John Legend to bring these audiophiles dream brands to life.”

“The team at Sound United understands the power of delivering that story through the products they make and through the stories we tell about those products,” adds Geoff Edwards, DOJO ECD and Partner.  “These campaigns do it in a way that’s unique and entertaining.”

 The campaign for Definitive Technology demonstrates their new wireless music system with its precise, multi-layered sound experience created for the audiophile’s discerning ear. 

John Legend comes to life in Mike’s house, “seemingly” playing in every room in place of speakers, as he shows off his new Definitive Technology Wireless Collection to his friend Doug—proving the quality of the system truly is “What Obsession Sounds Like.” The sound is so crisp and clear that Doug believes the audiophile-grade sound he’s hearing from Mike’s wireless music system is actually John Legend himself performing every room. The campaign includes a brand film and a full spectrum of online executions.

The Polk Audio campaign gives viewers a voyeuristic journey through the Jim, Lisa and the Wilson’s homes.  Wander through Jim’s house as he moves from room to room listening to all his favorites on his Polk wireless music system; judge, or not, the eclectic mix of Lisafest 2014; and enjoy the smooth jazz sensations of the Wilson’s Summer Festival—as they all use Polk’s wireless music system to listen to the music they love wherever they want.

The campaign is fully integrated with a series of films and OOH, a full spectrum of online executions featuring more music lovers (Jessie, Aisha and Darren), plus, a concert poster generator that allows you to create and share your own music festival poster.


Advertiser: Sound United

Creative Agency

Creative Agency: DOJO

Associate Creative Directors: David Bornoff

Executive Creative Director: Mauro Alencar/Geoff Edwards

Producer: Paul Golubovich

Music and Sound

Composer: John Nau / Andrew Feltenstein

Executive Producer: Adrea Lavezzoli

Music Production: Beacon Street Studios

Sound Engineer: Christopher Forrest & Ryan Kleeman @ Studio Guapo


Edit Company: David Inc

Editor: Jay Herda

Executive Producer: Janie Ford

Post Production / VFX

Colourist: Michael Pethel @ Company 3

Post Production House: Ntropic

Producer: Matt Moran, Emily Nelson

VFX Supervisor: Adam Howard

Production Company

Director: Jason Zada

DOP: Lyle Vincent

Executive Producer: Lori Stonebraker

Managing Director: Oliver Fuselier

Producer: Kelly Christensen

Production Company: Tool Of North America

Category: Music , Sports and leisure

Genre: Comedy