Johannes Leonardo Names Cedric Gairard Head of Production
Creative agency Johannes Leonardo announced today the appointment of Cedric Gairard as Head of Production. In this role, Gairard will oversee all aspects of production across the agency’s roster of clients including adidas Originals, TripAdvisor, Google, Mondelēz International and The Coca-Cola Company. He will report to agency Co-Founders and Chief Creative Officers, Jan Jacobs and Leo Premutico.
“To describe Cedric as a head of production is not a fair reflection of his talents,” said Premutico. “He has a creative vision, experience with world-class brands and an ability to make things happen that sets him apart. He’s a special person and an important hire for the agency.”
In addition to working across the agency’s roster of clients, Gairard is charged with developing a truly modern approach to production and fostering a more direct collaboration between brand, agency and creators, delivering a multitude of outputs across all media.
Over the past twenty years, award-winning producer Gairard has been passionately heading advertising campaigns, across all media, at groundbreaking agencies. As a founding member of Amsterdam-based 180, Gairard was particularly instrumental in articulating the acclaimed global adidas “Impossible is Nothing” campaign, for which he relocated to Los Angeles in order to oversee a series of television spots using iconic athletes such as Mohamed Ali and Nadia Comaneci.
Later as a founding member and executive producer at Nexus Interactive Arts, he produced Chipotle’s “Back to the Start” campaign that won the 2012 Grand Prix at Cannes. In 2013, Cedric moved to New York to launch Pulse Films USA – a joint venture with Caviar Content.
"I could not have imagined anyone better than Jan Jacobs and Leo Premutico to partner with,” said Gairard. “I am excited by what we can together bring to Johannes Leonardo. We share a very articulate vision on all levels of the evolving advertising industry. I also look forward to working with highly competent, intelligent, dynamic, creative and kind individuals. Most of all, I am really pumped by going to the office every day."