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Creative

Joe Public Highlights Domestic Abuse with Powerful Print Campaign

staging.lbbonline.com, 2 years, 7 months ago

People Opposing Women Abuse drive awareness to a shocking statistic

Joe Public Highlights Domestic Abuse with Powerful Print Campaign

Joe Public has launched a compelling campaign for the People Opposing Women Abuse (POWA) for this year's International Women’s Day. 

The premise is based on the idea that a woman in South Africa is more likely to be killed by her intimate partner than by a stranger. Three women are killed daily by their intimate partners. Alarming statistics. The Studio wanted to drive awareness of these stats as well as increase awareness of POWA and what they do.


Advertiser

Advertiser: POWA

Creative Agency

Creative Agency: Joe Public

Category: Charity , Corporate and social

Genre: Print